I never went to university http://xhamsterlive.in.net/ xhamster/ What’s more, and what the companies that launch male cosmetics seem to forget, is that men simply don’t know how to use them. Hell, nobody actually teaches us how to shave properly so what hope do we have of blending a concealer? It’s not like we sat around as teenagers saying, “Hey Liam, how did you apply that foundation? Your skin looks flawless!” Bottom line: it's difficult.