Have you got a telephone directory? http://silverdaddies.fun/ silverdaddies.com Yes, it was he who came up with the notion that the words “fun” and “run” could be shoehorned into the same sentence. Then he staged an event to prove it. On Sunday, setting off from the heart of Newcastle, 56,000 people will take part in the 33rd running of his idea. And most of those completing the Bupa Great North Run will regard it as about as much fun as could be had on a Sunday morning.