Where are you from? http://www.galizacogalego.com/avoaescola low cost bimatoprost So what is it exactly? Well, maybe it's easier to define what it's not. It's not quite the same as audacity - it takes itself less seriously than that. And it's not as rude as impudence because cheekiness never sets out to truly offend. Cheekiness, then, is neither high-minded nor aggressive. Its hallmark is good-hearted humour, a certain cheeriness of spirit.