The line's engaged http://www.marketingeye.com/dose-ibuprofeno-infantil.pdf loop tylenol or ibuprofen for cold expert panic Hendrick surmises that the company's reason for wanting to save money arose from the fact that, according to him, "their profit was included in their bid price" for the commercial. "You can put the math together," he says. "The more they saved, the more they made. Did that happen? We don't know yet, because we haven't yet entered into discovery."